Scope

Under the umbrella of Digital Egypt Strategy, the Ministry of Communications and Information Technology (MCIT) launches the Future work is a digital initiative powered by Information Technology Industry Development Agency (ITIDA)  to equip and train 100 000 young Egyptians through ITIDA and Udacity an online learning platform for digital technologies and skills to remote work and local market opportunities.

egFWD is an 18-month scholarship program, providing the learners with an integrated learning and upskilling experience which includes access to Udacity online learning classroom, hands-on-practice expert-reviewed projects, online support webinars, professional industry mentors, interactive peer-to-peer community, and continuous coaching.

Services

– Branding
– Motion
– Naming
– Website
– Social Media Designs

Partners

– Udacity
– ITIDA 
– MCIT

 

Program Scope

In these times of challenges and great opportunities, the current and future reality of learning, skills training, and work are changing! Momentum is rising towards going all digital; outreaching from personal spaces to online global scapes; merging goals and markets and opportunities. It’s never been a better time to go fwd!

Future Work is Digital Initiative is aiming to equip and train 100,000 young Egyptians through Udacity an online learning platform for digital technologies and skills to remote work and local market opportunities on the most demanded online career paths in the world right now in Data, Web, and Digital Marketing Through 4 Tracks: Challenger, Professional, Advanced, and Guru.

This a Pillar of Digital Egypt Initiative,

The Digital Egypt Strategy stands on two pillars. The first of these pillars is human capital development with a mission to develop cadres with large and diversified skill sets to be able to export digital services as well as attract investments. Within this framework, President el-Sisi launched human capital development initiatives that are fully subsidized by the government in high demand technology and global job market specializations. 

Furthermore, within the second strategy pillar, digital transformation, and financial inclusion. The plan sets forth towards the digitization of the government services with a focus on the public-private partnership model and the enabling infrastructure and legislative reforms. The first wave of digitization covers many areas including notarization, renewing driving licenses, utilities and electricity, municipalities, and agriculture and marriage officiants.

Brand Concept & Visualization

Official Logo

To maintain the formality of the Ministry we built an official logo to cope with the programs’ visual consistency of ITIDA.

Program Introduction Video

Program Website

We developed the main channel of the initiative to be the upper funnel’s landed destination, which includes all the information of Specializations, Tracks, and Applications where the target audience can get all the information & guidance they are looking for before submitting.

Social Media Content

We built a full social media content for an awareness campaign to be published across the country through the SM accounts

On ground Experience