We are fascinated to work with the Egyptian Ministry of Communications and Udacity to finesse the educational gamification experience for teenagers / high school students by endorsing them to enjoy learning online in a platform of a full game.
The gamification experience started with an imaginary story garnished with historical tales, converting the learner into a heroic Nobel figure, putting him in a fantasy timeline of missions and objectives, letting him progress by beating villains, facing a dragon, collecting coins and rewards, leveling up, upskilling magic, power, and new energy to be always Keen and eager, and sharing the progress, asking for support from peers, and finally being exposed to a collaborative learning experience and supported by mentors.
– Gamification Building
– Script Writing
– Illustrations & Visual Execution
– Character Design
– Communications Plan
The Campaign consists of 2 main phases:
The Messaging Challenge was identifying the behavior of the target segment and illustrating their Empathy Map to use the right language and messages to attract them.
We structured the campaign into 6 different Ads using the most significant Mobile Games in the world to attract their attention visually with a localized message using Egyptian slang.